Your bespoke content team

Want to create a professional blog for your business, but you don't know on which platform to start your blog? You have come to the right place. Below I have shared my views on each of the popular blogging platforms, what I dislike and what makes some of them special.

WordPress

★★★★☆ (4/5)

If you already have a WordPress website for your business, it is likely that the blog functionality is ready to go. Though if you haven't been using this feature, you may need some development on your site to get your posts to match your theme.

While WordPress has all the necessary functionality to start a business blog, it isn't all that user friendly. WordPress blogs are often ugly and fixing them usually costs money.

Pros:

  • Often, the chosen platform for business websites and, therefore, easy to transition

Cons:

  • If not already in use the blog may need to be styled to match the theme of the site. This will likely cost money.
  • WordPress isn't the easiest blogging platform to use and frequently requires maintenance.

Ghost

★★★★★ (5/5)

Ghost has an intuitive interface that is very easy to use. Ghost is designed for bloggers (not developers) and has a number of beautiful, professional looking themes that will simply work 'out-of-the-box'.

Though Ghost CMS isn't designed to serve as a business website, it does work well as a business blog and can easily be attached to business sites via a sub-domain.

Ghost CMS isn't as full-featured as WordPress, but it is being constantly developed and continues to improve. As a blogging platform, this is my personal favourite.

Pros

  • Easy to set up: you can have ghost set up and ready to blog in just a few hours.
  • Intuitive interface that anyone can get to grips with in minutes.
  • The CMS looks stunning on both the front and back-end and this alone will give you a competitive edge.
  • Easier to make changes to the theme than any other platform I have come across.

Cons

  • If you want to set this up yourself, unless you have experience with Linux servers, you will need to hire a developer or go for Ghost Pro (which is a paid version of the platform). That said, It shouldn't take the developer long to get you set up.
  • As it is not designed to be your main business site, it is best to set this up under a sub-domain (something like: blog.yourdomain.com). While there has been some argument that Google won't recognise this as the same site and, therefore, not pass on the authority of the domain, Google is pretty smart. This is what Matt Cutts (previously, head of the Google spam team) has to say on the matter:

Hubspot

★★★☆☆ (3/5)

Hubspot is a big player in the internet marketing arena and offer many tools to help you to market your blog, however their blogging platform, in my opinion, isn't as intuitive or user friendly.

While, if you are using Hubspot for your online marketing, you may choose to use this platform for your blog, I wouldn't recommend switching purely for its blogging capabilities.

Pros

  • Integrates with internet marketing tools also offered by Hubspot.

Cons

  • Not as feature-full as Ghost, nor as intuitive as Ghost.
  • More difficult to alter the templates and, as a result, won't seamlessly integrate with your theme.
  • Hubspot is a subscription-based service and there is no free version.

Wix

★☆☆☆☆ (1/5)

Wix has recently become more popular and has clearly improved over the last few years. More and more small business owners are opting for DIY websites to cut the web development costs.

That said, I would not recommend a completely DIY approach to a business website. While it looks easy on the adverts, these ads are misleading. I am yet to see a Wix site which I would consider competitively designed.

To get the full features of Wix, which you would ultimately need, you are going to need to pay a subscription; and while you may initially save on web development, you may end up paying more in the long run for a sub-standard website.

Pros

  • The adverts look good.

Cons

  • For a viable website you will have to pay a subscription.
  • This platform will, likely, make your business look unprofessional.

Squarespace

★☆☆☆☆ (1/5)

Another DIY approach to websites and blogging is Squarespace. While you may prefer the back-end interface to that of WordPress due to its drag and drop facility, I feel that, for the most part, this is a gimmick and not something that is necessary for a business blog.

Again, I am not an advocate of the DIY business website and so strongly advise that you consider WordPress(.org) for the main platform for your website. I would also not personally consider attaching this to your website as a blogging platform as this is not its primary purpose.

Pros

  • Very easy to get started as it has an easy to set up intuitive interface.

Cons

  • Difficult to customise the theme or functionality in any meaningful way.